Elter, Frank; Gooderham, Paul N.; Ulset, Svein - In: Orchestration of the global network organization, (pp. 99-120). 2014
This paper revisits Bartlett and Ghoshal’s transnational theory of the MNC in relation to multi-domestic MNCs. We argue that the aggregate level of analysis adopted by Bartlett and Ghoshal is unhelpful for identifying significant changes in multi-domestic MNCs at the level of discrete...
