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Consuming extreme sports : psychological drivers and consumer behaviours of extreme athletes
Raggiotto, Francesco
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2020
Persistent link: https://www.econbiz.de/10012172675
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Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation
Scarpi, Daniele
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2020
Persistent link: https://www.econbiz.de/10012211721
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