Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation
Daniele Scarpi
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Scarpi, Daniele |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Utilitarismus | Utilitarianism | Kaufmotiv | Consumer motivation | Emotion | Rationalität | Rationality | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 192 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-43875-3 ; 978-3-030-43876-0 |
| Other identifiers: | 10.1007/978-3-030-43876-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211721