Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation

by Daniele Scarpi

1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the selective distribution -- 7. Comparison of the distribution channels.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Scarpi, Daniele
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Macmillan
Subject:	Utilitarismus \| Utilitarianism \| Kaufmotiv \| Consumer motivation \| Emotion \| Rationalität \| Rationality \| Konsumentenverhalten \| Consumer behaviour

Extent:	1 Online-Ressource(XXI, 192 p. 3 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-43876-0 ; 978-3-030-43875-3 ; 978-3-030-43877-7 ; 978-3-030-43878-4
Other identifiers:	10.1007/978-3-030-43876-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399409