The low effect of perceived risk in the relation between hedonic values and purchase intention
Emílio José Montero Arruda Filho, Júnio De Souza Simões and Cristiana Fernandes De Muylder
| Year of publication: |
2020
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|---|---|
| Authors: | Arruda Filho, Emílio José Montero ; Simões, Júnio De Souza ; De Muylder, Cristiana Fernandes |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 1/2, p. 128-148
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| Subject: | brand trust | Hedonism | innovation | perceived risk | purchase intention | utilitarianism | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Risiko | Risk | Hedonischer Preisindex | Hedonic price index | Risikopräferenz | Risk attitude | Vertrauen | Confidence | Online-Handel | Online retailing | Utilitarismus | Utilitarianism | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1697725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178693