The low effect of perceived risk in the relation between hedonic values and purchase intention
Emílio José Montero Arruda Filho, Júnio De Souza Simões and Cristiana Fernandes De Muylder
| Year of publication: |
2020
|
|---|---|
| Authors: | Arruda Filho, Emílio José Montero ; Simões, Júnio De Souza ; De Muylder, Cristiana Fernandes |
| Subject: | brand trust | Hedonism | innovation | perceived risk | purchase intention | utilitarianism | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Risiko | Risk | Hedonischer Preisindex | Hedonic price index | Risikopräferenz | Risk attitude | Vertrauen | Confidence | Online-Handel | Online retailing | Utilitarismus | Utilitarianism | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1697725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012178693