How perceived utilitarian and hedonic value influence online impulse shopping in India? : moderating role of perceived trust and perceived risk
Rambabu Lavuri, Abhinav Jindal and Umair Akram
| Year of publication: |
2022
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| Authors: | Lavuri, Rambabu ; Jindal, Abhinav ; Akram, Umair |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 14.2022, 4, p. 615-634
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| Subject: | Hedonic value | Online impulsive shopping | Perceived risk | Perceived trust | TAM model | Utilitarian value | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Indien | India | Risiko | Risk | Utilitarismus | Utilitarianism | Wahrnehmung | Perception | Hedonischer Preisindex | Hedonic price index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-11-2021-0169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454245