Perspective of utilitarian and hedonic shopping values : an empirical study
R K Jena
| Year of publication: |
2018
|
|---|---|
| Authors: | Jena, R. K. |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 17.2018, 1, p. 205-212
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| Subject: | Online shopping | hedonic value | utilitarian value | India | Student | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Utilitarismus | Utilitarianism | Indien | Hedonischer Preisindex | Hedonic price index | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012649183