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Cross-cultural and critical perspectives on brands
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Current Opinion in Psychology, 10, 44–49, 2016. DOI/10.1016/j.copsyc.2015.12.008
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Leonhardt, J. M. & Pechmann, C. (2021). Is This Product Easy to Control? Liabilities of Using Difficult-To-Pronounce Product Names. Organizational Behavior and Human Decision Processes, 165, 90-102
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Attitudes towards poverty and related social issues in Ireland
Davis, Earl E.
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Grube, Joel W.
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Morgan, Mark
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1984
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