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Influence of lifestyles on consumers' buying behaviour
Verma, D. P. S.; Hanspal, Savita - In: Paradigm : the journal of Institute of Management Technology 4 (2000) 2, pp. 52-65
Persistent link: https://www.econbiz.de/10009879800
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Dynamics of family decision-making : purchase of consumer durables
Verma, D. P. S.; Kapoor, Sheetal - In: Paradigm : the journal of Institute of Management Technology 7 (2003) 2, pp. 20-39
Persistent link: https://www.econbiz.de/10009879842
Cover Image
Influence of lifestyles on consumers' buying behaviour
Verma, D. P. S.; Hanspal, Savita - In: Paradigm : the journal of Institute of Management Technology 4 (2000) 2, pp. 52-65
Persistent link: https://www.econbiz.de/10003625934