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~isPartOf:"Penguin Modern Management Readings"
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Consumer behaviour
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English
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Ehrenberg, Andrew S. C.
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Pyatt, Graham
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Penguin Modern Management Readings
Brand management ; Vol. 2
5
Journal of advertising research
4
Journal of Business Research
2
Measuring and managing brands
2
A Wiley-Interscience publication
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Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Advertising Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Market Research Society : JMRS
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Penguin Education
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Probleme internationaler wirtschafts- und sozialstatistischer Vergleiche : Rolf Wagenführ zum Gedächtnis
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Store choice, store location and market analysis
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The journal of industrial economics
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Consumer behaviour : Selected readings
Ehrenberg, Andrew S. C.
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1971
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