What motivates young technology-literate consumers in densely population areas? / Narasimha Vajjhala, American University of Nigeria, Nigeria, Kenneth Strang, Walden University, United States -- The new horizon of PR : community management, zeynep genel, okan university, Turkey -- Understanding...

"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher

"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans...