"Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments....

Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

"Managing Technology Integration for Human Resources in Industry 5.0 provides insights into the impact of industrial revolution 4.0 in human resources. It provides insights for both industry and academia to assist them in teaching and training the next generation leaders through universities and...

"This book will strengthen the research in the following fields: 1. Understanding the culture, expectations, and priorities of customers within a country when taking the business into emerging markets. 2. Establishing strategies for the business managers in guiding a business to success. 3....

"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...

"The book is designed to break the conventional mental blocks of entrepreneurs, coaches, organizational leaders, practitioners in the domain of HR, marketing or any of the management verticals who are keen to build instant team and or listener connect"--

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. New Business Frontiers in the Metaverse aims to demystify the metaverses complexities. Moving beyond speculative buzz, it unfolds as a dynamic exploration of the relationship between...

This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By...