Omnichannel approach to co-creating customer experiences through metaverse platforms

Babita Singla, Kumar Shalender, Nripendra Singh

Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

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Year of publication:	[2024]
Other Persons:	Singla, Babita (ed.) ; Shalender, Kumar (ed.) ; Singh, Nripendra (ed.)
Publisher:	Hershey PA, USA : IGI Global
Subject:	Metaversum \| Metaverse \| Beziehungsmarketing \| Relationship marketing \| Event-Marketing \| Event marketing \| Multikanalvertrieb \| Multichannel strategy \| Kundenintegration \| Customer integration \| Konsumentenverhalten \| Consumer behaviour \| Digitale Plattform \| Digital platform \| Electronic Commerce \| E-commerce
Description of contents:	"The primary objective of this book is to analyze, evaluate, and recommend the use of metaverse platforms across industrial sectors using the omnichannel approach"-- Table of Contents [gbv.de] ; Description [dietmardreier.de]
Published items:	11 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xvi, 223 Seiten Illustrationen
Series:	Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	979-8-3693-1866-9 ; 979-8-3693-1867-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014462574