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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Management science in marketing
Montgomery, David B.; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10000049819
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Marketing communications
Crane, Edgar - 1972 - 2. ed.
Persistent link: https://www.econbiz.de/10000042256
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Consumer behavior in theory and in action
Britt, Steuart H. (ed.); Lubawski, L. (contributor) - 1970
Persistent link: https://www.econbiz.de/10013490245