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Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume; Bernache-Assollant, Iouri - In: Psychology & marketing 28 (2011) 8, pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
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Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.; Malhotra, Naresh K.; Guan, Chong - In: Psychology & marketing 29 (2012) 12, pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192
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Exploring the role of productivity propensity in frontline employee performance : its relationship with customer orientation and important outcomes
Harris, Eric G.; Brown, Tom; Mowen, John C.; Artis, Andrew - In: Psychology & marketing 31 (2014) 3, pp. 171-183
Persistent link: https://www.econbiz.de/10010341746
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The effect of requests for positive evaluations on customer satisfaction ratings
Jones, Michael A.; Taylor, Valerie A.; Reynolds, Kristy E. - In: Psychology & marketing 31 (2014) 3, pp. 161-170
Persistent link: https://www.econbiz.de/10010341747
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Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A. - In: Psychology & marketing 31 (2014) 4, pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
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Consumer mindfulness and marketing implications
Ndubisi, Nelson Oly - In: Psychology & marketing 31 (2014) 4, pp. 237-250
Persistent link: https://www.econbiz.de/10010347727
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Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins; Peck, Joann; Schweidel, David A. - In: Psychology & marketing 31 (2014) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
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Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
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The role of imagination and brand personification in brand relationships
Huang, Hazel H.; Mitchell, Vincent-Wayne - In: Psychology & marketing 31 (2014) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
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Do VIP programs always work well? : the moderating role of loyalty
Kim, Donghoon; Lee, Seung-yon; Bu, Kyunghee; Lee, Seho - In: Psychology & marketing 26 (2009) 7, pp. 590-609
Persistent link: https://www.econbiz.de/10003874123