The role of imagination and brand personification in brand relationships
Year of publication: |
2014
|
---|---|
Authors: | Huang, Hazel H. ; Mitchell, Vincent-Wayne |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 1, p. 38-47
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Großbritannien | United Kingdom |
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