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Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman; Abosag, Ibrahim; Keeling, Kathy - In: Qualitative market research : an international journal 19 (2016) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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Naturalistic group interviewing in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Qualitative market research : an international journal 13 (2010) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10003940027
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The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality
Bond, Derek; Ramsey, Elaine - In: Qualitative market research : an international journal 13 (2010) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10008688937
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Examining the use of nutrition labelling with photoelicitation
Koenigstorfer, Joerg; Groeppel-Klein, Andrea - In: Qualitative market research : an international journal 13 (2010) 4, pp. 389-413
Persistent link: https://www.econbiz.de/10008688951
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Mining deeper meaning in consumer decision maps
Mulvey, Michael S.; Kavalam, Beena E. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 372-388
Persistent link: https://www.econbiz.de/10008688956
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Narratives and metaphors in service development
Helkkula, Anu; Pihlström, Minna - In: Qualitative market research : an international journal 13 (2010) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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Wal-Mart is coming to Guelph : hedonic to utilitarian shoppers' perceptions
Teed, Moira; Norman, Christopher; Aung, May; Adlam, Doug; … - In: Qualitative market research : an international journal 13 (2010) 2, pp. 130-153
Persistent link: https://www.econbiz.de/10003978240
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An examination of consumer browsing behaviors
Xia, Lan - In: Qualitative market research : an international journal 13 (2010) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10003978255