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The quintessence of marketing : what you really need to know to manage your marketing activities
Bickhoff, Nils; Hollensen, Svend; Opresnik, Marc Oliver - 2014
Persistent link: https://www.econbiz.de/10010379533
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The quintessence of strategic management : what you really need to know to survive in business
Kotler, Philip; Berger, Roland; Bickhoff, Nils - 2016 - Second edition
Persistent link: https://www.econbiz.de/10011438181