The quintessence of strategic management : what you really need to know to survive in business
Philip Kotler, Roland Berger, Nils Bickhoff
| Year of publication: |
[2016] ; Second edition
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| Authors: | Kotler, Philip ; Berger, Roland ; Bickhoff, Nils |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
Berlin : Springer |
| Subject: | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | vii, 113 Seiten Illustrationen 23.5 cm x 15.5 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-662-48489-7 ; 978-3-662-48489-0 ; 978-3-662-48490-6 |
| Other identifiers: | 10.1007/978-3-662-48490-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011438181