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~isPartOf:"Reinventing management strategies : the design for future ; issues in marketing and finance"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
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Reinventing management strategies : the design for future ; issues in marketing and finance
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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The international review of retail, distribution and consumer research
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Digital consumer : the new reality in interactive
marketing
Sinha, Nidhi
- In:
Reinventing management strategies : the design for …
,
(pp. 144-154)
.
2014
Persistent link: https://www.econbiz.de/10010437275
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