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Journal of retailing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Retailing in the 21st century : current and future trends
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World Scientific - Now Publishers series in business
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A reader in marketing communications
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Foundations and Trends(R) in Marketing
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From Little's law to marketing science : essays in honor of John D.C. Little
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Handbook of marketing
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International Series in Quantitative Marketing
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Sales promotion
Neslin, Scott A.
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2002
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