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Operations, promotion, and marketing communications : supply chain management in a promotional environment
Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 373-392). 2010
Persistent link: https://www.econbiz.de/10003938771
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Supply chain management in a promotional environment
Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 325-344). 2006
Persistent link: https://www.econbiz.de/10003146745
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Retailing in the global world : case study of Metro Cash & Carry
Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 31-42). 2010
Persistent link: https://www.econbiz.de/10003936870
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Entrepreneurship in retailing : Leopold Stiefel's "big idea" and the growth of Media Markt and Saturn
Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 43-60). 2010
Persistent link: https://www.econbiz.de/10003936876
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Retailing in the global world: case study of Metro
Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 27-38). 2006
Persistent link: https://www.econbiz.de/10003146541