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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - In: Review of Managerial Science 3 (2009) 1, pp. 41-73
Persistent link: https://www.econbiz.de/10008515453
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Success of research-based spin-offs. State-of-the-art and guidelines for further research
Helm, Roland; Mauroner, Oliver - In: Review of Managerial Science 1 (2007) 3, pp. 237-270
Persistent link: https://www.econbiz.de/10008515469