Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
| Year of publication: |
2009
|
|---|---|
| Authors: | Helm, Roland ; Landschulze, Sebastian |
| Published in: |
Review of Managerial Science. - Springer. - Vol. 3.2009, 1, p. 41-73
|
| Publisher: |
Springer |
| Subject: | Optimal stimulation theory | Consumer behaviour | Exploratory consumer behaviour | Adoption | New products |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008515453