Webrooming or showrooming, that is the question : explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour
Angel Herrero-Crespo, Nuria Viejo-Fernández, Jesús Collado-Agudo and María José Sanzo Pérez
| Year of publication: |
2022
|
|---|---|
| Authors: | Herrero-Crespo, Angel ; Viejo-Fernández, Nuria ; Collado-Agudo, Jesús ; Sanzo Pérez, María José |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 3, p. 401-419
|
| Subject: | Apparel retailing | Exploratory consumer behaviour | Omni-channel consumer behaviour | Showrooming | TAM | Webrooming | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-05-2020-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384517