Determinants of customer buying behaviour in omnichannel retailing : a systematic literature review and future research directions
Ajai Pal Sharma, Slađana (Sladjana) Starčević (Starcevic) and Raiswa Saha
| Year of publication: |
2024
|
|---|---|
| Authors: | Sharma, Ajai Pal ; Starc̆ević, Slađana ; Raiswa Saha |
| Subject: | Omnichannel retail | Showrooming | Webrooming | Channel integration | Customer behaviour | Literature review | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-07-2023-0213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198369