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How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert; Huettl, Verena - In: Review of managerial science 6 (2012) 2, pp. 131-159
Persistent link: https://www.econbiz.de/10009885077
Cover Image
How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert; Hüttl-Maack, Verena - In: Review of managerial science 6 (2012) 2, pp. 131-159
Persistent link: https://www.econbiz.de/10009510645
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Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena; Pick, Doreén; Gierl, Heribert - In: Review of managerial science 13 (2019) 4, pp. 689-723
Persistent link: https://www.econbiz.de/10012099443