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Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.; Hoekstra, Janita Cornelia - 1998
Persistent link: https://www.econbiz.de/10000990712
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The effectiveness of direct response radio commercials
Verhoef, Peter C.; Hoekstra, Janita Cornelia; Aalst, … - 1998
Persistent link: https://www.econbiz.de/10000990719
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Teleshoppen in de levensmiddelensector
Verhoef, Peter C.; Sloot, Laurens M.; Hoekstra, Janita … - 1997
Persistent link: https://www.econbiz.de/10000959627