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Ted Levitt on
marketing
Levitt, Theodore
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2006
Persistent link: https://www.econbiz.de/10003314643
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
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2015
Persistent link: https://www.econbiz.de/10011391062
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Wege, Auswege, Holzwege
Hochmann, Lars
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2019
Persistent link: https://www.econbiz.de/10011924364
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