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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"Theorie der Unternehmung"
~language:"eng"
~type_genre:"Sammlung"
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
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2015
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