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~isPartOf:"Service innovation : organizational responses to technological opportunities & market imperatives"
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Service innovation : organizational responses to technological opportunities & market imperatives
European Management Journal
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Getting "Customer lock on" through innovation in services
VanDerMerwe, Sandra
- In:
Service innovation : organizational responses to …
,
(pp. 55-80)
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2003
Persistent link: https://www.econbiz.de/10003566861
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