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The role of friendship in relationship marketing, investigated in the retail service industries
Ahn, Jinwoo; Ock, Jungwon; Greene, Henry; Rho, Taeseok - In: Services marketing quarterly 35 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010401582
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The impact of customer education on customer loyalty through service quality
Suh, Munshik; Greene, Henry; Israilov, Baiastan; Rho, … - In: Services marketing quarterly 36 (2015) 3, pp. 261-280
Persistent link: https://www.econbiz.de/10011339263
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The role of relationships in service failure : a cross-cultural study : United States, China, and Korea
Suh, Munshik; Greene, Henry; Rho, Taeseok; Qi, Qin - In: Services marketing quarterly 34 (2013) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10009778530
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Marketing services globally : a fourfold typology
Kesavan, Ram; Mascarenhas, Oswald; Bernacchi, Michael; … - In: Services marketing quarterly 35 (2014) 3, pp. 187-205
Persistent link: https://www.econbiz.de/10010401584