Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024
1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...
