The multi-layered nature of the internet-based democratization of brand management
Bjoern Asmussen; Sally Harridge-March; Nicoletta Occhiocupo; Jillian Farquhar
| Year of publication: |
2013
|
|---|---|
| Authors: | Asmussen, Bjoern ; Harridge-March, Sally ; Occhiocupo, Nicoletta ; Farquhar, Jillian Dawes |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1473-1483
|
| Subject: | Stakeholder | Social Web | Social web | Markenführung | Brand management | Sozialkapital | Social capital |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757064