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Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment
Marzi, Giacomo - 2022
Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process … and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation … how uncertainty can shape product innovation, process innovation, and the new product development process by covering …
Persistent link: https://www.econbiz.de/10013192316
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Influence of new product development best practices on performance : an analysis in innovative Brazilian companies
Araujo, Tiago Ribeiro de; Jugend, Daniel; Pimenta, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 266-281
Persistent link: https://www.econbiz.de/10012798409
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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty
Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022
Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter … 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation …This book focuses on the process of commercialisation and innovation management in small firms. Although …
Persistent link: https://www.econbiz.de/10013270851
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Prototyping, customer involvement, and speed of information dissemination in new product success
Tih, Siohong; Kok-Kee Wong; Lynn, Gary S.; Reilly, … - In: The journal of business & industrial marketing 31 (2016) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10011496528
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683
Persistent link: https://www.econbiz.de/10011564329
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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The mediating role of ambidextrous capability in learning orientation and new product performance
Huang, Jing-Wen; Li, Yong-Hui - In: The journal of business & industrial marketing 32 (2017) 5, pp. 613-624
Persistent link: https://www.econbiz.de/10011692443