Zielgruppen Dozierende und Studierende der Betriebswirtschaftslehre (Marketing) und Kommunikationswissenschaften Fach- und … Führungskräfte im Bereich Marketing, Kommunikation und Marktforschung Die Autorin Dr. Sandra Lenzen promovierte bei Univ.-Prof. Dr …

and students of business administration, marketing, branding, consumer behavior, decision theory Experts in the automotive … industry, durable goods, marketing, branding About the Author Beat Meier studied banking & finance and completed his doctorate …

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It … describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and … strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer …

people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into … perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly … their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice …

regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in … global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a …

introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome … the field and offers a prospective vision of consumption for the coming years. Margot Racat holds a PhD in Marketing from …, France. Her research focuses on sensory and digital marketing and particularly on consumption in virtual environments. Her …

den Schwerpunkten Marketing, Handel und Vertrieb Fach- und Führungskräfte in den Bereichen Marketing-, Dienstleistungs …- und Handelsmanagement Der Autor André Schneider promovierte an der Professur für Marketing und Handelsbetriebslehre der …

Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing, an der Heinrich-Heine-Universität Düsseldorf. Er ist Sprecher …