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Kollmann, Tobias (ed.) - 2020

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...

Persistent link: https://www.econbiz.de/10012403331

Digital Transformation in Industry : Digital Twins and New Business Models

Kumar, Vikas (ed.); Leng, Jiewu (ed.); … - Annual International Scientific Conference “Digital … - 2022

digitization processes and on highlighting successful digital transformation strategies in all sectors of industry. Key topics …

Persistent link: https://www.econbiz.de/10013185638

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

Do Machines Dream of Electric Workers? : Understanding the Impact of Digital Technologies on Organizations and Innovation

Solari, Luca (ed.); Martinez, Marcello (ed.); … - Association of Italian Organization Studies Academics / … - 2022

Do Machines Dream of Electric Workers? New frontiers in the debate on technology, structure, and strategy -- Organizing for Industry 4.0 -- Consequences in the Workplace After Industry 4.0 Adoption: A multiple case study of Italian Manufacturing Organisations -- Remote locations are not all the...

Persistent link: https://www.econbiz.de/10012814642

Digital Business Models for Industry 4.0 : How Innovation and Technology Shape the Future of Companies

Bagnoli, Carlo; Albarelli, Andrea; Biazzo, Stefano; … - 2022

Chapter 1. Introduction -- Chapter 2. Strategic Innovation Driven by Digital Transformation -- Chapter 3. Industry 4 … the context of digital transformation but also an assessment framework to enable and support innovation in organizations …

Persistent link: https://www.econbiz.de/10013202332

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Persistent link: https://www.econbiz.de/10012814657

Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing

Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...

Persistent link: https://www.econbiz.de/10012814777

Advances in Digital Marketing and eCommerce : First International Conference, 2020

Martínez-López, Francisco J. (ed.); … - 2020 - 1st ed. 2020.

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...

Persistent link: https://www.econbiz.de/10012399439

The Platform Economy : Designing a Supranational Legal Framework

Inozemtsev, Maxim I. (ed.); Sidorenko, Elina L. (ed.); … - 2022

Regulation of Innovation Platforms in Russia Chapter -- 12: Legal Regulation of Training Platforms -- Chapter 13: Legal … Payment-centric Model of Global Financial Regulation -- Chapter 16: Platform Solutions for the Digital Justice: Models of …., Pietkiewicz M. Antitrust Law on Digital Platforms: Some Remarks on Innovation and Competition in Digital Platforms of the European …

Persistent link: https://www.econbiz.de/10013386118

Always-On Business : Aligning Enterprise Strategies and IT in the Digital Age

Bajgorić, Nijaz; Turulja, Lejla; Alagić, Amra - 2022

Chapter 1. Introduction -- Chapter 2. Digital Age, Business Strategy, and Firm's Performance -- Chapter 3. Downtime and Business Continuity -- Chapter 4. BCM, DRP - Compliance in Practice -- Chapter 5. Master Contingency Plans and IT Auditing -- Chapter 6. Business Models and The Concept of...

Persistent link: https://www.econbiz.de/10013163613