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Digital Technology in Service Encounters : Effects on Frontline Employees and Customer Responses

Christ-Brendemühl, Sonja - 2022

Introduction -- Technology in Service Management -- Theoretical Foundations -- Study A: The Impact of Technology on Frontline Employees’ Process Deviance -- Study B: A 360-degree View of Technology Deployment -- Study C: A Dyadic Study on Employees’ Technostress and Customer Responses --...

Persistent link: https://www.econbiz.de/10013270870

Contemporary Retail Marketing in Emerging Economies : The Case of Ghana's Supermarket Chains

Yawson, David Eshun; Yamoah, Fred A. - 2022

Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard -- Chapter 4: The Ghanaian...

Persistent link: https://www.econbiz.de/10013406945

Data-driven Retailing : A Non-technical Practitioners' Guide

Kerkhove, Louis-Philippe - 2022

Part I. Pricing -- Chapter 1. The Retailer’s Pricing Challenge -- Chapter 2. Understanding Demand and Elasticity -- Chapter 3. Improving the List Price -- Chapter 4. Optimizing Markdowns and Promotions -- Part II. Inventory Management -- Chapter 5. Product (Re-)distribution and Replenishment...

Persistent link: https://www.econbiz.de/10013392540

Sub-Supplier Management : A Buyer-Centric, Low-Tier Supply Chain Perspective

Stölzle, Wolfgang (ed.); Burkhardt, Julia (ed.) - 2021 - 1st ed. 2021.

Status Quo in Sub-Supplier Management -- Buyer-Sub-Supplier Relationships -- Introducing the Sub-Supplier Management Framework -- Sub-Supplier Management Capabilities -- The Concept of Sub-Supplier Specific Investments as a Development Tool -- Sub-Supplier Management and Sustainability --...

Persistent link: https://www.econbiz.de/10012585321

Japanese Retail Industry After the Bubble Economy : Development of the 100-yen Shops

Rahman, Md. Arifur - 2022

Acknowledgement -- Abstract -- List of Figures -- List of Tables -- List of Abbreviations -- Chapter 1 Introduction -- Chapter 2 Key Features of Institutional Changes in Japanese Retailing Since the Bubble Period -- Chapter 3 Data and Methodology -- Chapter 4 Japanese 100-Yen Retail Chain in the...

Persistent link: https://www.econbiz.de/10013275879

Intelligent Retail : die Zukunft des stationären Einzelhandels

Heinemann, Gerrit - 2021

Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail … -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail. …Dieses Buch zeigt dem stationären Einzelhandel einen Weg auf, wie er sich nach Corona neu erfinden kann, um gegen die …

Persistent link: https://www.econbiz.de/10012615706

Humanoid Service Robots : Customer Expectations and Customer Responses

Merkle, Moritz - 2021 - 1st ed. 2021.

1 Introduction -- 2 Conceptual Background -- 3 Method -- 4 Study 1: A Service Robot Acceptance Model: Customer Acceptance of Humanoid Robots During Service Encounters -- 5 Study 2: A Cross-Country Comparison of Attitudes toward Humanoid Service Robots -- 6 Study 3: Beyond the Call of Duty: The...

Persistent link: https://www.econbiz.de/10012585307

Vertriebserfolg durch kundenzentrierte Kommunikation : Darstellung und empirische Analyse im Filialvertrieb am Beispiel verschiedener Sparkassen

Reichmann, Heinz-Jörg - 2019

Die persönliche Beratung ist für Sparkassen Kern ihres Geschäftsmodells. Die kundenzentrierte Kommunikation hat dabei einen positiven Einfluss auf das Vertrauen und die Zufriedenheit der Kunden und führt nachweislich zu höherer Loyalität. Anhand einer quantitativ-empirischen Studie...

Persistent link: https://www.econbiz.de/10012402374

Managing Robotics in Retail : A Service Systems Perspective

Meyer, Patrick - 2022

Motivation -- Relevance -- Overall research design -- Structure of the dissertation -- Goal and structure -- Service-dominant logic as a research lens -- Service systems as a unit of analysis -- Frontstage service technology adoption -- Conclusion and summary -- Goal and structure -- Towards a...

Persistent link: https://www.econbiz.de/10013202340

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257