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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kohlbacher, Florian"
~subject:"Consumer behaviour"
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian
(
contributor
); …
-
2008
, technology, product development and
marketing
for elder consumers and employees. Key lessons are drawn from the Japanese lead …
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