Some Basic Models -- Monetary Policy in Europe -- Fiscal Policy in Germany -- First the Central Bank Decides, then the Governments Decide -- First the Governments Decide, then the Central Bank Decides -- Central Bank and Governments Decide Simultaneously and Independently: Cold-Turkey Policies...

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers -- How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case -- Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation -- Customer...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...

Mit Beiträgen von Peter Jones -- Daphne Comfort -- David Hillier -- Prokopis K. Theodoridis -- Anastasios P. Panopoulos -- Jochen Binder -- Dennis Herhausen -- Nicolas Pernet -- Marcus Schögel -- Alfonso Ruiz Martínez -- Irene Gil Saura -- Thomas Rudolph -- Thomas Schröder -- Tim Böttger --...

Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...

This book studies the coexistence of inflation and unemployment in a monetary union. The focus is on how to reduce the associated loss. The primary target of the European central bank is low inflation in Europe. The primary target of the German government is low unemployment in Germany. And the...

Studies the interactions between monetary and wage policies in the euro area. This book discusses the process of policy competition and the structure of policy cooperation. It also features numerical simulations of policy competition and numerical solutions to policy cooperation