Dieses Buch stellt dar, warum wir die Europäische Währungsunion brauchen. Es plädiert für eine vertiefte Integration, ohne dabei deren mögliche Fallstricke auszublenden. Konkrete Maßnahmen werden diskutiert, um den Euro dauerhaft funktionsfähig zu machen. Neben der Verpflichtung aller...

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers -- How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case -- Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation -- Customer...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...

Despite the success of policymakers and the European Central Bank in calming down financial markets since the summer of 2012, European leaders are still facing formidable challenges in making the single currency work in a complex environment. This book starts with a review of the necessary...

Mit Beiträgen von Peter Jones -- Daphne Comfort -- David Hillier -- Prokopis K. Theodoridis -- Anastasios P. Panopoulos -- Jochen Binder -- Dennis Herhausen -- Nicolas Pernet -- Marcus Schögel -- Alfonso Ruiz Martínez -- Irene Gil Saura -- Thomas Rudolph -- Thomas Schröder -- Tim Böttger --...

Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...

Experts present their analyses of historical developments as well as new economic challenges for the European Union. Contributors, representatives from major banks and academia, point out the dramatic economic shifts among and within Europe, Asia, and the United States. At the bottom line of...