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1 The Meaning of Foresight in Science Technology and Innovation Policy - An Introduction -- Section I: Instruments and Tools for Foresight Studies -- Section II: Foresight Instruments for Innovative Markets -- Section III: Country Foresight Studies -- Section IV: Foresight Studies - Instrument...
Persistent link: https://www.econbiz.de/10014016710
Entwicklung -- 7 Megatrend 3: Lifestyle und Convenience -- 8 Megatrend 4: "SoLoMo" -- 9 Megatrend 5: Retail Branding -- 10 … Zukunft?- 16 Schlusswort -- 17 Die Interviews -- Sachverzeichnis. …Wie reagiert der Handel auf die Megatrends der Zukunft? Ist der deutsche Handel innovationsfeindlich, wie es der …
Persistent link: https://www.econbiz.de/10014015908
This book offers examples of how experience and innovation can be combined to create something new, with a particular emphasis on practical implementation, such as generating successful solutions by merging Information and Communication Technology (ICT) and managerial concepts.
Persistent link: https://www.econbiz.de/10013520943
use of foresight methods and internal policies to respond to rapid change. The case studies address changing trends in …
Persistent link: https://www.econbiz.de/10012396085
Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for Different Levels of Strategic Consistency -- Evaluation and Feedback Effects of Limited Editions in FMCG Categories -- How Multinational Enterprises Develop their Advertising Strategy...
Persistent link: https://www.econbiz.de/10014425027
the trends in the entrepreneurship research and education being developed in MENA … Bibliometric Analysis -- 16. Entrepreneurship Research in Iran: Current Trends and Future Agendas -- 17. A Review of the Status of …
Persistent link: https://www.econbiz.de/10012395908
This book draws attention to the classics, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and...
Persistent link: https://www.econbiz.de/10012396486
This book promotes the creation of advanced knowledge-based economies driven by innovation networks and the continuous development of human capital and capability. It provides valuable insights into the growing emergence of knowledge-based industries of the Asia Pacific, and highlights research...
Persistent link: https://www.econbiz.de/10012396597
This book outlines the unique challenges and opportunities of doing business in Africa, analysing how varying degrees of development across its countries affects entrepreneurship. Taking into account historical and cultural contexts, the authors approach the topic by evaluating the different...
Persistent link: https://www.econbiz.de/10012397592
education and business schools, the book discusses the labor market and modernization as well as contemporary trends and …
Persistent link: https://www.econbiz.de/10012397972