renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

Luxury Consumption -- Luxury Brands -- The Luxury Industry -- The Management of Luxury Brands -- Luxury Marketing in …Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous … value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to …

, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …