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Die Relevanz der Gastronomie als Instrument der Markenkommunikation

Zeller, Markus (contributor) - 2009

Gastronomie als alternative Kommunikationsform -- Theoretische Grundlegung -- Entwicklung eines Bezugsrahmens zur … Analyse der Relevanz der Gastronomie als Instrument der Markenkommunikation -- Fallstudie: Ausgestaltung der … Kommunikationsform Gastronomie am Beispiel der Marke Beck's -- Fazit und Ausblick. …

Persistent link: https://www.econbiz.de/10014014895

Hedonischer Konsum : Emotionen als Treiber im Konsumentenverhalten

Franke, Marie-Kristin - 2013

Einleitung -- Emotionen als Treiber hedonischer Bewertungsprozesse.-Charakteristika des hedonischen Konsumprozesses -- Indikative Validierung des strukturellen Rahmens -- Intertemporäre Dynamik von Bewertungsprozessen -- Fazit.

Persistent link: https://www.econbiz.de/10014016251

Events und Tourismus : Stand und Perspektiven der Eventforschung

Zanger, Cornelia (ed.) - 2016

Synergien von Events und Tourismus -- Bedeutung von Events für Destinationen -- Destinationen und Location als Rahmen des Events -- Ökonomische Wirkungen von Events für touristische Räume -- Nachhaltiger Tourismus mit Events.

Persistent link: https://www.econbiz.de/10014020827

Food Tourism in Asia

Park, Eerang (ed.); Kim, Sangkyun (ed.); Yeoman, Ian (ed.) - 2019

This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia … includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary … approaches to food tourism research and wider evidence of food and tourism in Asia …

Persistent link: https://www.econbiz.de/10012396148

Food, Agri-Culture and Tourism : Linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives

Sidali, Katia Laura - 2011

Introduction -- Preface -- Part 1: Farm and rural tourism -- Part 2: Food, wine and tourism.- Part 3: New avenues of … food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which … gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and …

Persistent link: https://www.econbiz.de/10014015245

Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Sigala, Marianna (ed.); Rahimi, Roya (ed.); … - 2019

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...

Persistent link: https://www.econbiz.de/10012396151

Cultural Due Diligence in Hospitality Ventures : A Methodological Approach for Joint Ventures of Local Communities and Companies

Häusler, Nicole - 2017

This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes...

Persistent link: https://www.econbiz.de/10012397983

Quantitative Tourism Research in Asia : Current Status and Future Directions

Sajad Rezaei (ed.) - 2019

The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second,...

Persistent link: https://www.econbiz.de/10012396055

Yellow Tourism : Crime and Corruption in the Holiday Sector

Papathanassis, Alexis (ed.); Katsios, Stavros (ed.); … - 2019

This book presents the latest research and novel case studies on crime and corruption in the tourism and hospitality industry. It approaches tourism as both a globalised business impacting the livelihood of millions of people, and a highly challenging field of action for national legislators and...

Persistent link: https://www.econbiz.de/10012395918

Development of Tourism and the Hospitality Industry in Southeast Asia

Mandal, Purnendu (ed.); Vong, John (ed.) - 2016

Chapter 1: Destination ASEAN, Beyond 2015 -- Chapter 2: Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People -- Chapter 3: Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination -- Chapter 4: Hedonic Shopping Motivation: Does...

Persistent link: https://www.econbiz.de/10014018380