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Social networking and the workplace : Making the most of web 2.0 technologies

In: Strategic Direction 25 (2009) 8, pp. 20-23

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010416

Ways to exploit emerging technology : Marketing on new platforms

In: Strategic Direction 25 (2009) 9, pp. 26-29

Persistent link: https://www.econbiz.de/10015010428

New workers, new workplace? Getting the balance right

Cunningham, John - In: Strategic Direction 26 (2010) 1, pp. 5-6

Purpose – With more and more digital natives entering the workplace, this paper looks to advise business about how they can implement successful social media strategies Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015010451

The changing face of marketing : Succeeding in the digital world

In: Strategic Direction 26 (2010) 4, pp. 21-24

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010485

Co‐creation at Orange and Cisco Systems : Gaining competitive advantage and sustainable growth

In: Strategic Direction 26 (2010) 8, pp. 23-25

Persistent link: https://www.econbiz.de/10015010525

OMG Ashton Kutcher is, like, a business guy! LOL : Or, how firms can adapt marketing communications to the Twitter generation

In: Strategic Direction 26 (2010) 8, pp. 26-29

Purpose – This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010526