‐first century media tool to facilitate marketing activities and reach out to customers more than ever before. Design …/methodology/approach – The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and … and its brands in the market and facilitate marketing activities and communication strategies. Social media networks with …

a time of considerable dilemma for the acquiring company. A major question facing most is what form marketing strategies …

combining IT support, knowledge sharing, and strong marketing strategies, businesses will ensure long-term success. Originality …

efficient performance in a variety of areas and functions. Marketing is undoubtedly one of the most significant. It showcases a … implementation of effective marketing strategies is therefore imperative. Such strategies must address the needs and requirements of … strengths of the company’s resources and competences. Until recently, marketing strategies have been almost exclusively confined …

information. Mitigating these obstacles requires effective government leadership, social initiatives, and marketing strategies …

did just that when successful marketing and distribution strategies enabled a successful launch of new beer, Coors Light …

marketing's intended result is word‐of‐mouth (WOM) marketing. It suggests four important tips for employing viral marketing …