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~isPartOf:"Strategic customer relationship management in the age of social media"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Strategic customer relationship management in the age of social media
How to succeed in the digital age : strategies from 17 top managers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
5
Contemporary issues in social media marketing
4
Customer relationship management and the social and semantic web : enabling cliens conexus
4
Customer-centric marketing strategies : tools for building organizational performance
4
Handbook of social media management : value chain and business models in changing media markets
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Computer-mediated marketing strategies : social media and online brand communities
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Organizations and social networking : utilizing social media to engage consumers
3
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
3
Strategic uses of social media for improved customer retention
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Digital and social media marketing : a results-driven approach
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Harnessing the power of social media and web analytics
2
IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Leitfaden Online-Marketing ; [Bd. 1]
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Leveraging computer-mediated marketing environments
2
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
2
Social media listening and monitoring for business applications
2
Strategic market creation : a new perspective on marketing and innovation management
2
Strategies and tools for managing connected consumers
2
The behavioral enterprise
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The strategic enterprise
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Web 2.0 : neue Perspektiven für Marketing und Medien
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21st century management ; 2
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A Research Agenda for Service Marketing
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Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
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Analyzing the strategic role of social networking in firm growth and productivity
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Apps management and e-commerce transactions in real-time
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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The impact of CRM and social media technologies on customer-orientation process and sales performance
Sheykhlar, Mahdi
;
Shahbaz Keshvari, Rozita
- In:
Strategic customer relationship management in the age …
,
(pp. 42-59)
.
2015
Persistent link: https://www.econbiz.de/10011399121
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2
Adoption of facebook for customer relationship management for SMEs : exploring the underlying motivations
Abedin, Babak
- In:
Strategic customer relationship management in the age …
,
(pp. 60-71)
.
2015
Persistent link: https://www.econbiz.de/10011399129
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3
Electronic customer relationship management (e-CRM) practices of micro, small, and medium scale enterprises in Ghana
Baah-Ofori, Rebecca
;
Amoako, George
- In:
Strategic customer relationship management in the age …
,
(pp. 72-94)
.
2015
Persistent link: https://www.econbiz.de/10011399133
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4
Gamification impact on customer relationship development in virtual environment
Gatautis, Rimantas
;
Medziausiene, Audrone
- In:
Strategic customer relationship management in the age …
,
(pp. 108-128)
.
2015
Persistent link: https://www.econbiz.de/10011399199
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