This paper defines a new concept "bridging telecommunications service" (BTS) in the telecommunication service market. It is a service concept related to the substitution of consecutive generations of telecommunications services. The roles and characteristics of BTS are identified and related...

As needs for telecommunications services diversify, an increasingly wide range of services is becoming available in the market. Service price reduction is one strategy used by service providers to retain existing subscribers. A price reduction for one service, however, can affect the...