The development of social marketing, as an important area of analysis and research, has opened up multiple opportunities for organizations to engage in society’s problems. Whether we talk about non-profit organizations engaged in health or environmental programs or private companies willing to...

Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services,...