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Joint estimates of purchase timing and brand switch tendency: Results from a scanner panel data set of frequently purchased products
Gönül, Füsun F.; Popkowski Leszczyc, Peter T.L.; … - In: The Canadian journal of economics (1996) 2, pp. S501
Persistent link: https://www.econbiz.de/10007311570
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Multiple ways of measuring brand loyalty
Popkowski Leszczyc, Peter T.L.; Gönül, Füsun F. - In: The Canadian journal of economics (1996) 2, pp. S494
Persistent link: https://www.econbiz.de/10007311572